Partnerships
& Charity
Projects
How every Pure Air Zone impacts on partners
Every Pure Air Zone impacts on Partner’s:
- Sustainability Report (SDGs)
- Customer Engagement
- Marketing Strategies
- Employees’ Health
- Impact Score calculation
Pure Air Zone Partnerships
A SECTION OF FOOTBALL INNOVATION FORUM
World Football Summit is where the football industry’s leading stakeholders meet to shape the future of the beautiful game and to discuss innovation, including sustainability challenges.
During the 2022 edition in Sevilla, the conference areas were turned into Pure Air Zones.
Betta Maggio (U-Earth’CEO) interviewed Michele Uva (UEFA director of football and social responsibility) .
World Football Summit
ECONOMIST COUNTDOWN TO COP27
The event took place from October 3rd to 6th 2022 both in London and virtually, gathering hundreds of experts and thousands of guests to provide practical ideas that will help sustainability move faster and propel the preparations for COP27.
During the physical edition in London the conference area was turned into Pure Air Zone.
The Economist Impact Event
RESET CONNECT EVENT LONDON
At Reset Connect London, both 2022 and 2023, many exhibitors and sustainability partners provided a chance to explore solutions, meet fund managers, innovations and new tech to support sustainability strategies, reduce emissions and reach social and environmental targets.
During the events in London, both in 2022 and 2023 edition, the conference area was set up as a Pure Air Zone.
Reset Connect 2022/2023
Italian Navy sponsored sailing championship-
"We are particularly happy with this partnership.
U-Earth's Pure Air Zone project has a 'concretely ambitious' vision that shares important values ​​with our way of understanding sailing: technology, respect for nature, continuous improvement."
Riccardo Simoneschi
General Prosecutor SSI Sport and Events
Nastro Rosa Championship
FGCI teams protection during 2020/2021 season
The decision to install U-Earth Pure Air Zone purifiers by Federazione Italiana Gioco Calcio (FIGC) was driven by the need to support the national team’s health and performance while training for the 2020/21 season.
During the same period a fundraising project was created with customized U-Masks, available on the figc.it website, to help the #èilnostrodovere campaign in collaboration with the LAPS Foundation. The objective: alleviate the negative effects from COVID-19 on athletes.
FICG Football Championship
UNICEF ITALIAN HEADQUARTERS IN ROME
​UNICEF Headquarters in Rome are a Pure Air Zone from December 2022.
The objective of the partnership is to generate awareness on air quality in schools and to show the impact on both children and the Planet’s wellbeing.
Activation will include projects designed by U-Earth and UNICEF to create awareness alongside the installation of PAZ in schools.
UNICEF
GSIC MADRID AND SINGAPORE 2022/2024
Global Sports Innovation Centre powered by Microsoft.
Both Singapore and Madrid offices are Pure Air Zones. Activation included PAZ at GSIC’s 2022 APAC Summit in Singapore.
U-Earth’s social contribution to the partnership has focused on the importance of air quality management for the sports industry, through educational programs to GSIC’s community.
GSIC powered by Microsoft
FIA GENERAL ASSEMBLY 2021
The Fédération Internationale de l’Automobile (FIA) has represented the interests of motoring organisations since 1904. U-Earth established a Pure Air Zone at the 2021 Annual General Assembly (AGA). 45 biotech air purifiers provided clean air throughout the week-long event. U-Earth followed 2021’s stakeholder protection initiative, by also providing custom U-Masks for all 2022 AGA attendees.
FIA
SAILGP OFFICES AND LOUNGES
Pure Air Zone bioreactors have kept SailGP’s hospitality lounge guests and athletes safe since season 2 (2021/22).
SailGP’s London Headquarters became a Pure Air Zone during the same period.
U-Mask has also accompanied sailors and operational teams while racing around the world.
Since season 2, SailGP’s ‘Purpose & Impact’ report has included the impact of these choices. U-Mask's contribution has been quantified through a CFE calculation.
SAIL GP
WILLIAMS HEADQUARTERS
Williams Headquarters implemented Pure Air Zone for sustainability, health and research goals.
A Scientific Research Project addressing specific contaminants in the factory has been ongoing since 2020.
U-Mask has been included in Williams’ official team kit and offered to VIP guests during both 2020/21 and 2021/22 seasons, across the globe.
WILLIAMS
FORMULA ONE PURE AIR ZONES
With the partial re-opening of Paddock Club lounges in 2021 U-Earth implemented Pure Air Zones to enhance health & safety throughout the week-long events at GPs around the world.
This was done across multiple lounges, including the Global Partners, Paddock Club, Heineken, Pirelli and Team lounges.
Pure Air Zone and U-Mask activations included a U-Earth area to engage guests on innovation and sustainability as well as gifting, respectively.
F1 Paddok Club
MC LAREN F1
The partnership with McLaren F1 racing team has been primarily focused on addressing athletes’ safety and spreading awareness on the biggest issues facing the sport and its global community, specifically against racism, inequality and COVID 19 effects.
The ‘WE RACE AS ONE’ U-Mask contributed with over €1 million, that was then donated by McLaren to the respective Foundation.
U-Mask’s impact, quantified by its CFE, further supported community engagement.
McLaren F1
Pure Air Zone Charity Projects
Hospitals
Our #WarToCovid campaign aimed to assist those who were most in need during the COVID-19 crisis in 2020-2021
Part of the profits from the sales of the U-Mask were used to create Pure Air Zones within 3 hospitals in Milan.​​
Target #1:
San Raffaele Hospital, Milan.
ER and COVID-19 wards.
since March 31, 2020.
Target #2:
San Giuseppe Hospital, Milan.
Obstetrician, ER and canteen areas.
since April 15, 2020.
Target #3:
Sesto San Giovanni Hospital, Milan.
COVID-19 dialysis ward and visiting rooms.
since April 18, 2020.
U-Mask joined
Charity Projects
MC LAREN "WE RACE AS ONE"
The ‘WE RACE AS ONE’ U-Mask contributed with over €1 million, that was then donated by McLaren to the respective Foundation.
U-Mask’s impact, quantified by its CFE, further supported community engagement.
McLaren F1
(RED) CHARITY U-MASK
A partnership with Product RED since October 2020 created our U-Mask RED.
Since 2006, (RED) has generated over $760 million towards the Global Fund’s fight to end AIDS, and impacted over 290 million lives. (RED)-supported Global Fund grants help empower health workers and provide testing, treatment and care in places where injustice has enabled pandemics to thrive.
​
The sales of this product alone generated donations for 230K €
(RED)
FGCI CHARITY U-MASK
A partnership with FGCI in the 2020/2021 season for a fundraising project which was created with customized U-Masks, available on the figc.it website, to help the #èilnostrodovere campaign in collaboration with the LAPS Foundation. The objective: alleviate the negative effects from COVID-19 on athletes.
FGCI
Chloè CHARITY U-MASK
The brand ordered a custom design U-Mask to be sold on their website. The proceeds were donated in charity.
CHLOE'
